We are a small and efficient team of professionals with long experience in retail and software development. We believe that retail pricing must be transparent and easy to manage. Our mission is to help teams around the world be flexible in creating, executing and improving pricing processes.



Simeon Lukov

CEO and co-founder

Simeon has been in the consumer electronics e-commerce and pricing monitoring businesses for the past 15 years. He is an Endeavor Entrepreneur. Simeon holds MS in Applied Math from Sofia University and Executive Education of Innovation from Stanford GSB.


Dimitrina Sirakova

CHIEF Front-end developer

Dimitrina has 16 years of experience in front-end development using cutting age technologies. She holds BA in IT Automation and MS in Telecommunication and Networks.



Tanya Krasteva

Sales Director

Tanya has worked as a Sales Manager at DHL leading a team of Sales representatives. She has experience in ERP project management.


Thomas Forstpointner

Sales - DACH

Thomas specialises in digital transofrmation and e-commerce.


Polina Reid

Sales - Middle East and Asia

Before joining DynamicPricing, Polina was Sales Director in KHA Doha, Qatar. She holds a BA in International Tourism and is a certified Yoga instructor.


Nikolay Vangelov

Sales - Leads Generation

Nikolay has experience in the FMCG supply chain. He has education in IT Technologies and Corporate Finance.

Business Dev


Yuliya Kissl

Business Dev

Yuliya has long experience in healthcare pre-sales. She holds BA in Marketing and has diploma from Faschion School Munich



Ivan Tsankov

QA and Support Supervisor

Prior to joining DynamicPricing, Ivan worked as a Sports journalist in different newspapers and magazines. His education is Communication and PR from Sofia University.


Ivan Stoyanov

Data Quality and Accuracy

Ivan has been a .Net back-end developer involved in various projects. He is responsible for product matching. Ivan is studying Computer Science in New Bulgarian University.

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