Does this price every shade independently?

Yes, each shade is treated as its own SKU with its own sell-through rate.

Will popular shades be protected from discounting?

Yes, margin floors and demand signals keep bestselling shades at full price longer.

Does it integrate with Shopify?

Yes, it connects directly to your Shopify catalogue.

BEAUTY · FOUNDATION & BASE MAKEUP

Dynamic Pricing for Foundation & Base Makeup

Foundation carries the widest shade range in beauty — dynamic pricing prices every shade independently instead of discounting a whole line at once.

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How does dynamic pricing work for foundation and base makeup?

Dynamic pricing for foundation and base makeup prices every shade as its own SKU, since a single line can span 30+ shades selling at very different rates. AI tracks sell-through per shade so popular tones stay full price while underrepresented shades clear appropriately.

Widest shade range in beauty

A single foundation line can have 30 or more shades, each with its own demand curve.

Uneven sell-through by shade

Popular shades sell out while others sit, but most pricing treats the whole line the same.

Inclusivity commitments complicate clearance

Brands want full shade ranges in stock, adding pressure around how slow shades get priced.

Price every shade independently

Each shade is repriced based on its own sell-through rate, not the whole line.

See AI Pricing Models

Clear underrepresented shades appropriately

Automated markdowns target genuinely slow shades without discounting bestsellers.

See Stock Clearance & Liquidations

Protect margin on popular shades

Floor rules keep in-demand shades from being discounted unnecessarily.

See Dynamic Pricing Rules

Frequently asked questions

: Yes, each shade is treated as its own SKU with its own sell-through rate.
: Yes, margin floors and demand signals keep bestselling shades at full price longer.
: Yes, it connects directly to your Shopify catalogue.

Price every shade the way it actually sells.