Build targeted segments of comparable products
Use key features to build focused groups, analyze pricing across comparable clusters, and uncover actionable insights
Unlock Competitive Insights for Smarter Pricing
Compare products across the market. Identify opportunities and optimize pricing strategies
Competition Monitoring
Stay continuously informed on how competitors position, price, and assort their products across the market. Identify gaps, overlaps, and opportunities to strengthen your competitive strategy in real time.
- Track competitor pricing across multiple retailers in one view
- Identify assortment gaps and uncover products you’re missing
- Monitor positioning and stay competitive in key price tiers
- Gain visibility into competitor distribution and availability
Smart Product Matching
Quickly identify comparable and similar products using key features and specifications. Go beyond exact matches to understand true competitive alternatives in your market.
- Automatically match products by shared features
- Discover comparable items across brands and retailers
- Improve pricing with like-for-like comparisons
- Reduce manual effort in building competitive product sets
Segment Builder
Create and save structured product groups based on pricing, features, and brand criteria. Focus your analysis on the segments that matter most to your strategy.
- Build custom groups using price, brand, and feature filters
- Analyze competition within specific value tiers and segments
- Save and reuse segments for ongoing tracking and consistency
- Align pricing to target customer and product segments
Reports & Analytics
Turn market data into actionable insights with pricing trends, comparisons, and historical analysis. Make smarter decisions backed by clear, data-driven visibility.
- Analyze price trends and historical changes across products
- Compare current and previous pricing to detect market shifts
- Identify seasonality and promotional patterns
- Support pricing and inventory decisions with data
How it works
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Select Your Category & Define Scope
Start by choosing a product category and narrowing your focus using filters like brand, key features, and price range to define your competitive landscape.
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Explore Market Data & Competitor Pricing
View a unified table of products across retailers, with the ability to sort, compare, and uncover pricing differences instantly.
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Analyze Similar Products & Competitive Sets
Expand beyond exact matches by finding comparable products based on shared features, enabling more accurate competitive analysis.
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Compare, Track & Save Strategic Segments
Use comparison products side-by-side and saved segments to continuously monitor key product groups and pricing strategies over time.
FAQ - Product Benchmarking
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The primary purpose of Product Benchmarking is to provide a comprehensive market view of product offerings, allowing users to analyze comparable, similar, and new products offered by competitors, and to facilitate competitive analysis by highlighting market positioning, identifying assortment gaps, and tracking pricing trends.
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Users navigate to the top menu and select Benchmark.
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Once a category is selected (e.g., Vacuum Cleaners), the system automatically populates specification filters that are relevant only to that specific product type (e.g., Power Supply for vacuums vs. Operating Pressure for pressure washers).
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Users can utilize the Price From and Price To fields to isolate specific price bands (e.g., the $80–120 range) to analyze direct competition within specific value tiers.
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Users can refine the dataset using Brand Selection (specific competitors/manufacturers), Product Specifications (attributes like “Dust Collection Type”), and Price Segmentation (Price From and Price To fields).
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Clicking “Show Sites” expands the view to display all retailers holding a specific product, allowing users to view current pricing across all retailers for identical items.
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Clicking on a specific product name opens the detailed view, which includes a Price History feature that displays a historical graph of price fluctuations for that product.
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Users can identify seasonality, promotional periods, and competitor pricing strategies (drops or increases) to inform their own pricing and inventory decisions.
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The system generates a standardized product name based on primary specifications for consistency, but the detailed view also lists the specific naming conventions used by each competitor on their respective websites.
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Users select a product, click Find Similar Products, and then create a new filter based on specific attributes of the selected item (e.g., “Cordless” and “Bagless”) to generate a list of products that share these technical specifications, regardless of brand.
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Users use the checkboxes next to the product names in the main table to select items for comparison.
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The comparison view displays product images, current pricing, previous pricing (indicated by strikethroughs), and technical specifications side-by-side. Items can also be removed instantly to refine the view.
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The Segments feature allows users to save specific, configured filter settings (e.g., “Cordless, Bagless, under $300”) for recurring use, eliminating the need to manually rebuild filters when tracking specific competitive sets.
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The user can click “Save” to overwrite the current segment with the new criteria, or click “Save As” to create a new, separate segment based on the modifications.
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