Razor-and-blade pricing model
Hardware margin logic is fundamentally different from consumable (ink/toner) margin logic.
Printers sell on a razor-and-blade model where ink drives the real margin — dynamic pricing prices hardware and consumables on their own logic.
Dynamic pricing for printers and scanners separates hardware pricing — often sold near cost to drive adoption — from steady, replenishment-driven ink and toner pricing, applying the right logic to each instead of one blanket rule.
Hardware margin logic is fundamentally different from consumable (ink/toner) margin logic.
Demand jumps around key seasonal windows.
New printer models can shift demand away from prior generations quickly.
Set separate pricing logic for devices versus ink and toner.
See AI Pricing ModelsPricing reacts automatically to back-to-school and office-refresh demand.
See Stock Clearance & LiquidationsAutomated markdowns accelerate as new models launch.
See Dynamic Pricing RulesYes, you can set different pricing logic for devices versus ink and toner.
Yes, pricing reacts automatically to these predictable seasonal windows.
Yes, it connects directly to your Shopify catalogue.