Market Positioning
Understand Your Position in Every Product Segment
Build and monitor product segments based on real specifications to understand your competitive landscape and make smarter positioning and pricing decisions with confidence.
Do You Really Know Where Your Products Stand?
Real challenges in product positioning
- You lack a clear view of how your products compare within specific market segments
- Product comparisons are too broad and not based on real specifications
- It’s difficult to track how competitors position similar products over time
- You miss emerging trends and new product launches in your category
- Pricing and positioning decisions are made without structured segmentation
For example, comparing Washing Machines only by brand is not enough. You need to analyze a precise segment such as: 8kg capacity, front loading, energy class A, noise level between 55–67 dB, and 1400 rpm spin speed; and see how your product performs against truly comparable alternatives.
The Benefits of Market Segmentation Intelligence
Turn product segments into strategic advantage
By structuring the market into granular product segments, you gain a precise and actionable view of your competitive landscape.
- Compare your products against truly similar alternatives based on exact specifications
- Understand how your products are positioned within each segment
- Identify gaps and opportunities to differentiate beyond price
- Detect trends and shifts within specific product categories
- Make more accurate pricing decisions based on comparable products
With detailed segmentation, like grouping Washing Machines by capacity, energy class, and performance attributes, brands can clearly see competing products that match their offer, enabling more precise positioning and pricing strategies.
Build and Monitor Product Segments at Scale
Structured, data-driven segmentation
Create and monitor competitor product segments to gain a continuous and structured view of your market.
- Filter by the most relevant product specifications to compare true like-for-like products
- Track newly launched products within each segment and spot emerging trends early
- Access historical data to analyze product price evolution and market dynamics
- Identify gaps and opportunities to differentiate your products beyond price
- Understand how your products are positioned within each segment to make smarter decisions
How it works
Dynamic Segmentation Powered by Product Data
Our system structures the market into meaningful product segments using detailed specifications and continuously updated competitor data.
- Define segments based on key attributes (e.g. capacity, type, performance)
- Refine segmentation using filters such as competitors’ websites, brands, and price ranges
- Automatically group comparable products across selected competitors
- Save your segmentations to reuse them without reselecting specifications
- Segments are continuously updated with newly launched products
- Export structured insights for analysis and decision-making
Testimonials
Make Smarter Positioning Decisions
Understand your position and act precisely across competitors, brands, and price ranges.
- Improve product positioning with granular, data-driven segmentation
- Align pricing with real competitive sets across selected competitors
- React faster to new product launches and market changes
- Save time by reusing segments and scaling your analysis efficiently
Get in Touch with Us
Schedule a call with our team!
FAQ - Benchmarking Module
The primary purpose is to provide a comprehensive market view of product offerings, allowing users to analyze comparable, similar, and new products offered by competitors, and to facilitate competitive analysis by highlighting market positioning, identifying assortment gaps, and tracking pricing trends.
Users navigate to the top menu and select Benchmark.
Once a category is selected (e.g., Vacuum Cleaners), the system automatically populates specification filters that are relevant only to that specific product type (e.g., Power Supply for vacuums vs. Operating Pressure for pressure washers).
Users can utilize the Price From and Price To fields to isolate specific price bands (e.g., the $80–120 range) to analyze direct competition within specific value tiers.
Users can refine the dataset using Brand Selection (specific competitors/manufacturers), Product Specifications (attributes like "Dust Collection Type"), and Price Segmentation (Price From and Price To fields).
Clicking "Show Sites" expands the view to display all retailers holding a specific product, allowing users to view current pricing across all retailers for identical items.
Clicking on a specific product name opens the detailed view, which includes a Price History feature that displays a historical graph of price fluctuations for that product.
Users can identify seasonality, promotional periods, and competitor pricing strategies (drops or increases) to inform their own pricing and inventory decisions.
The system generates a standardized product name based on primary specifications for consistency, but the detailed view also lists the specific naming conventions used by each competitor on their respective websites.
Users select a product, click Find Similar Products, and then create a new filter based on specific attributes of the selected item (e.g., "Cordless" and "Bagless") to generate a list of products that share these technical specifications, regardless of brand.
Users use the checkboxes next to the product names in the main table to select items for comparison.
The comparison view displays product images, current pricing, previous pricing (indicated by strikethroughs), and technical specifications side-by-side. Items can also be removed instantly to refine the view.
The Segments feature allows users to save specific, configured filter settings (e.g., "Cordless, Bagless, under $300") for recurring use, eliminating the need to manually rebuild filters when tracking specific competitive sets.
The user can click Save to overwrite the current segment with the new criteria, or click Save As to create a new, separate segment based on the modifications.