Definition:
Revenue per visitor (RPV) measures how much revenue a store generates on average from each visitor. It combines both conversion rate and order value into a single metric.
Why It Matters:
- Provides a more complete performance metric than conversion rate alone.
- Helps merchants evaluate the true impact of pricing changes.
- Useful for measuring the effectiveness of price experiments.
Example:
A product page receives 1,000 visitors and generates $5,000 in revenue. The revenue per visitor is $5.