product benchmarking
Intelligent Product Comparison
Compare like-for-like products across competitors to understand your market position, uncover pricing opportunities, and make data-driven benchmarking decisions at scale.
Is Your Product Really Competitive?
Real challenges brands and retailers face
- You don’t know how your products truly compare to similar alternatives
- Competitor analysis is manual, inconsistent, and not scalable
- Pricing decisions are based on incomplete or outdated information
- You struggle to identify gaps or opportunities in the market
- Products are positioned without a clear view of the competitive landscape
The Benefits of Product Benchmarking
Turn competitive data into strategic decisions
Product Benchmarking transforms how you understand and position your products. Instead of guessing, you gain a structured and data-driven view of your competitive landscape.
- Understand your true market position across product segments
- Identify gaps and opportunities to differentiate your offering
- Make smarter, data-backed pricing decisions
- Compare products based on real specifications and attributes
- Align your pricing and positioning with market expectations
Compare Like-for-Like Products at Scale
Built for real product-level competition
Benchmarking goes beyond brand-level comparisons. It allows you to analyze products at a granular level based on specifications, features, and attributes.
- Group products into meaningful, comparable segments
- Analyze clusters of similar products across multiple competitors
- Compare features, specifications, and pricing side by side
- Track how product positioning evolves over time
How it works
Data-Driven Benchmarking, Built for Scale
Our benchmarking engine automatically identifies comparable products across competitor websites using structured data and product specifications.
- Match products based on key attributes and features
- Build dynamic clusters of comparable products
- Continuously update data from competitor websites
- Generate insights into pricing, positioning, and assortment decisions
- Export structured data for further analysis and reporting
Testimonials
Make Better Pricing and Product Decisions
Clear product benchmarking. Know where you stand and act.
- Refine pricing strategies based on real market data
- Improve product positioning within each segment
- Identify opportunities to increase margins or competitiveness
- Support smarter assortment and go-to-market decisions
Get in Touch with Us
Schedule a call with our team!
FAQ - Benchmarking Module
The primary purpose is to provide a comprehensive market view of product offerings, allowing users to analyze comparable, similar, and new products offered by competitors, and to facilitate competitive analysis by highlighting market positioning, identifying assortment gaps, and tracking pricing trends.
Users navigate to the top menu and select Benchmark.
Once a category is selected (e.g., Vacuum Cleaners), the system automatically populates specification filters that are relevant only to that specific product type (e.g., Power Supply for vacuums vs. Operating Pressure for pressure washers).
Users can utilize the Price From and Price To fields to isolate specific price bands (e.g., the $80–120 range) to analyze direct competition within specific value tiers.
Users can refine the dataset using Brand Selection (specific competitors/manufacturers), Product Specifications (attributes like "Dust Collection Type"), and Price Segmentation (Price From and Price To fields).
Clicking "Show Sites" expands the view to display all retailers holding a specific product, allowing users to view current pricing across all retailers for identical items.
Clicking on a specific product name opens the detailed view, which includes a Price History feature that displays a historical graph of price fluctuations for that product.
Users can identify seasonality, promotional periods, and competitor pricing strategies (drops or increases) to inform their own pricing and inventory decisions.
The system generates a standardized product name based on primary specifications for consistency, but the detailed view also lists the specific naming conventions used by each competitor on their respective websites.
Users select a product, click Find Similar Products, and then create a new filter based on specific attributes of the selected item (e.g., "Cordless" and "Bagless") to generate a list of products that share these technical specifications, regardless of brand.
Users use the checkboxes next to the product names in the main table to select items for comparison.
The comparison view displays product images, current pricing, previous pricing (indicated by strikethroughs), and technical specifications side-by-side. Items can also be removed instantly to refine the view.
The Segments feature allows users to save specific, configured filter settings (e.g., "Cordless, Bagless, under $300") for recurring use, eliminating the need to manually rebuild filters when tracking specific competitive sets.
The user can click Save to overwrite the current segment with the new criteria, or click Save As to create a new, separate segment based on the modifications.