Product Benchmarking
Find, analyze, and compare similar products
Product price analytics for clusters of comparable products from other brands
Analytics Intelligence
Outperform competitors
Build specific segments for any price range
Product Benchmarking
Get a clear, data-driven view of product segments and compare the features of like-for-like products across competitor brands to refine your pricing and positioning strategy.
Analyze pricing across clusters of comparable products from other brands.
Gain the flexibility to understand your market position, identify gaps, and differentiate your offering beyond price.
Find, analyze, and compare similar products at scale.
Turn product-level benchmarking into actionable insights for smarter pricing and better product decisions.
Market positioning intelligence and data
Create and monitor competitor product segments to understand your competitive landscape and plan your next positioning and pricing moves with confidence.
- Filter by the most relevant product specifications to compare true like-for-like products
- Track newly launched products within each segment and spot emerging trends early
- Access historical data to analyze product price evolution and market dynamics
- Identify gaps and opportunities to differentiate your products beyond price
- Understand how your products are positioned within each segment to make smarter decisions
Side-by-Side Product Comparison
Understand how your products perform against comparable alternatives in your market. Build granular segments and evaluate how each product stands out across key attributes, pricing and customer perception.
- Compare products side by side using ratings, reviews, and key specifications
- Identify market density and saturation within each segment
- Benchmark your products against top-performing competitors
- Easily export structured data for reporting and deeper analysis
Price Positioning Insights
Uncover overpriced and underpriced product variants across your competitive landscape. Analyze comparable products to optimize your pricing strategy and capture missed revenue opportunities.
- Spot cheaper or more expensive product variants across competitors
- Filter products by overpricing or underpricing within each segment
- Adjust your pricing strategy and avoid leaving money on the table
- Identify pricing gaps and opportunities to improve competitiveness
- Align your prices with market positioning and product value
Real-Time Pricing Monitoring
Track how your products are priced across the market in real time. Gain full visibility and control over pricing execution while strengthening relationships with your channel partners.
- Monitor channel partners’ pricing and promotional activity
- Prevent price wars and maintain consistent market positioning
- Set up automated alerts to stay informed of critical price changes
- Ensure pricing compliance across channels and partners
Turn Product Benchmarking into Competitive Advantage
Analyze comparable products across the market to refine your positioning, make smarter pricing decisions, and uncover opportunities to stand out.
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FAQ - Benchmarking Module
The primary purpose is to provide a comprehensive market view of product offerings, allowing users to analyze comparable, similar, and new products offered by competitors, and to facilitate competitive analysis by highlighting market positioning, identifying assortment gaps, and tracking pricing trends.
Users navigate to the top menu and select Benchmark.
Once a category is selected (e.g., Vacuum Cleaners), the system automatically populates specification filters that are relevant only to that specific product type (e.g., Power Supply for vacuums vs. Operating Pressure for pressure washers).
Users can utilize the Price From and Price To fields to isolate specific price bands (e.g., the $80–120 range) to analyze direct competition within specific value tiers.
Users can refine the dataset using Brand Selection (specific competitors/manufacturers), Product Specifications (attributes like "Dust Collection Type"), and Price Segmentation (Price From and Price To fields).
Clicking "Show Sites" expands the view to display all retailers holding a specific product, allowing users to view current pricing across all retailers for identical items.
Clicking on a specific product name opens the detailed view, which includes a Price History feature that displays a historical graph of price fluctuations for that product.
Users can identify seasonality, promotional periods, and competitor pricing strategies (drops or increases) to inform their own pricing and inventory decisions.
The system generates a standardized product name based on primary specifications for consistency, but the detailed view also lists the specific naming conventions used by each competitor on their respective websites.
Users select a product, click Find Similar Products, and then create a new filter based on specific attributes of the selected item (e.g., "Cordless" and "Bagless") to generate a list of products that share these technical specifications, regardless of brand.
Users use the checkboxes next to the product names in the main table to select items for comparison.
The comparison view displays product images, current pricing, previous pricing (indicated by strikethroughs), and technical specifications side-by-side. Items can also be removed instantly to refine the view.
The Segments feature allows users to save specific, configured filter settings (e.g., "Cordless, Bagless, under $300") for recurring use, eliminating the need to manually rebuild filters when tracking specific competitive sets.
The user can click Save to overwrite the current segment with the new criteria, or click Save As to create a new, separate segment based on the modifications.